Vacationland – Fall 1971 – Inaugural Edition

Vacationland was a magazine published three times a year by Walt Disney World. It was distributed through hotels, motels, and tourist attractions and was targeted to the people vacationing throughout Florida, Georgia, Alabama, and Louisiana. This is the Inaugural Edition from Fall, 1971. It’s interesting to see the marketing of WDW and the partnerships Disney built with fellow attractions when the belief that what was good for Orlando and Central Florida was good for Disney. This ended in the mid-’80s when Michael Eisner took over as CEO and the company started viewing the other attractions as true competitors and began building more hotels and attractions on WDW property and the goal became to get everyone to stay on Disney property during their entire vacation, which continues to this day.